Ta Ta Goodbye IA

These last few weeks
I simply hate
Nothing seems to come of it
But only working late

The love has gone
Now it’s simply hate
I don’t love what I do
You cannot force me to change my decision
But it’s true

I want to go
This is the end for me
That I know!

Those three words...

Copy: Alok Nanda
Art: Vikas Gaitonde
Agency: Trikaya Grey


And those three words changed my life! From an artist my focus shifted to writing. Oh how I loved this ad then. Well I still do.
I loved it so much then that it came to be the opening ad in my final year dissertation "Copywriting for the Indian Market"

Frame of Mind

 

#fail

Everybody wants you to do something different online. Give them one & no one buys it till they see a “foreign” agency do it. nlm you, am taking my ideas to someone who believes in bringing change.

The Big Idea

From moleskin art

Killer!

overheard...
“I’ve not solved the problem that’s the problem”
- G3

sayin it the way it is

Are you from the f@%#ing advertising industry?
You bet f@%#ing I am!
Now is that f@%#ing good, or is that f@%#ing bad?
What am I supposed to f@%#ing make of it?!
Who f@%#ing cares anyway?

F@%#ing rule number 1:
Your success in advertising will depend on the f@%#ing number of times you can use the word f@%# without having the next person react to it!

Now what is f@%#?
Urban dictionary defines it as. (f@%# Oxford or Webster’s!)
1. The universally recognized "F word"
2. N. Implying complete and utter confusion
3. N. a really stupid person
4. V. To procreate
5. adj. Can be used to modify any word for more passion
6. Int. Expresses disgust
7. Int. Expresses complete surprise and joy
8. adv. Can be used to make a command more urgent

Make a note this people. F@%# is the only word in the English language that can form a grammatically complete, stand alone sentence.
In your face F@%#ers

Or like how… I would normally say it DUMBF@%#s! (rolling my eyes)

Who is left?

First he went
Then you got married and left
You left for further studies
Then you left too
And you left just because you felt like it
Then I left
Then you followed me
Oh he also left
I knew you would leave
When did she leave
What’s happening dude, why is everyone leaving
Oh you are leaving too
When is your last day
I feel like leaving, but where do I go
Everyone is leaving, I need to get out!
I don’t know why everyone is leaving
I want to leave
So that brings me back to…
Who is left?

a conflict of opinions...

I really don’t know what to do
I don’t know how to write… it differently
I tried in every possible way
I thought differently
I wrote differently
But may be I am just not good enough
I am helpless
I don’t know what to do
Who do I call out to, for help?

You?

And like I told you
I am thinking of going back to my roots
My paintbrush
My colours
My solace

I just want to get out
Go someplace
Where people like you
Can’t pull me down
I just want to do my own thing
Or may be not
But believe me I tried

It could be my fault
I am to be blamed
It would be the right thing to do
Accept the blame
And try harder
That’s what am doing?

Is it right?
Is it wrong?

I don’t know?!
But then again
This is what I have to say to you
n|m

About Today

It is Saturday
I need to go to work
But I don’t complain

The journey took long
Today there’s no music, no books
Nothing to grab my attention
But you

The faces go by
Hoards of advertisings hits me
And suddenly I realize
I just cannot see…
More of the blue skies
More of the birds
More of you

Then it’s different
It always is
Watching that smile
Watching that stride
Just watching you

There was something different today
There was you
And then there was me
There was no reason
There we were, just friends you say
Having fun, if you may

So I am a drama queen
So I love walking
So I say, you must get the hoarding
And so I tell you a million things

I know you listen
I know you see
I know I am in the picture, somewhere
Is it black and white?
Is it coloured?
But, I know there’s something in there bigger than me

With me goodbyes are never easy
I hate them, cos I will be lonely
I have no one to go home to
It’s my choice, but still…
I hate letting go, cos I will have to wait one day more