Monday, February 28, 2011

These last few weeks
I simply hate
Nothing seems to come of it
But only working late

The love has gone
Now it’s simply hate
I don’t love what I do
You cannot force me to change my decision
But it’s true

I want to go
This is the end for me
That I know!

Tuesday, February 22, 2011

Those three words...


Copy: Alok Nanda
Art: Vikas Gaitonde
Agency: Trikaya Grey



And those three words changed my life! From an artist my focus shifted to writing. Oh how I loved this ad then. Well I still do.
I loved it so much then that it came to be the opening ad in my final year dissertation "Copywriting for the Indian Market"
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